I have been told by some recent players that they were so happy they agreed to come on a recruiting visit to see the UofA with their own eyes. Other schools paint a pretty bleak picture of the UofA and many kids are narrow minded enough to believe it. We need a marketing campaign to show how nice it is in Arkansas and post it on the UofA athletics website.
We need to show that our past is in the past, because our competition is telling recruits terrible things to create a negative image of Arkansas. Our Admin sucks at developing marketing and advertising tools to combat our competitors. Our image is not good, so we need to show that the whole state has things to be proud of yet we still need to improve. Our state and Fayetteville have landed on some good magazine lists that need to be AGGRESSIVELY marketed and emphasized. We need to show new improvements across the state and in Little Rock, Clinton Library, Heifer Int’l, River Market and new downtown developments.
If a recruit says that he had heard bad things about Arkansas, then I would love for our coaches to be able to send a link to a video page on our website that has various videos and positive rankings for Degree programs, Quality of Life, Jobs, Economic Growth, Hi tech, etc. from Magazines like Forbes, Money, US News and World Report, etc. A smart recruit would think, “do I listen to the Coach at A&M, OM, LSU, etc or do I watch a video with real visual proof and quotes from major magazines saying good things?”
In the world of drone video our AD should be commissioning videos of Fayetteville, Springdale, Rogers, Bentonville, Eureka Springs, etc. They should have video segments about Wal-Mart, Tyson, JB Hunt, Crystal Bridges, AMP and recent musical acts, Beaver Lake, etc. They should have video segments about the national ranking by Magazines of All Arkansas cities for standard of living and job growth. They should do a video segment about the rest of the state and Little Rock, River Market, Clinton Library, Heiffer, Dillards, Stephens, etc.
Our Admin needs to use the new drone video options that are so cost effective. We need to remind people that there is something in the water here since we have homegrown giants in Wal-Mart, Tyson, JB Hunt, Stephens, Dillards, etc. I would think that the Chambers of Commerce in NWA and Central Arkansas would be happy to supplement funding for the UofA to create tools they can use too.