What's with the angry NCAA commercials?

The ‘you don’t know me’ ones. Who is that directed at and why? Is that a wise use of resources? Makes me wanna support the NAIA.

I take it as directed at people who stereotype athletes as dumb jocks, or lesbians, or whatever stereotype they want to apply.

Well they’re right, I don’t know them. With that chip on their shoulders, I don’t think I want to know them either. When I was in college , I knew dumb jocks and smart jocks, lesbian athletes and straight athletes. The only ones I had a problem with were the ones who thought being student athletes made them better than the rest of us. That’s kind of how I see these folks.

I found the commercials irritating as well