This UAF stuff has to stop

Not to beat a dead horse but seeing it in writing anymore is just crazy.

At a time we are desperate to advance our national brand and the state’s newspaper is reducing program brand to par with smaller regional brands if not community colleges as well.

I get it from standpoint of trying to appeal to segments who want to be seen on par as newspaper sale strategy at time papers are struggling.

But at expense of the national brand and state identifier?

Living in Austin, the day state papers make UT become UTA to make UTSA and others feel better is the day UT buys out the papers and fires everyone.