Whether he will do something similar here is to be seen, but I found it interesting to read about the way Hunter Yurachek announced he had hired Houston’s football coach a few years ago.
Yurachek, who grew up Catholic, tweeted a picture of black smoke rising from the Vatican amid reports Houston was about to hire Lane Kiffin. That, of course, is the signal that a new pope has not been selected.
The next day, when Yurachek hired Major Applewhite, he tweeted a picture of red smoke rising from the Vatican, a play on the white smoke that typically rises when the pope has been chosen. The official announcement was made shortly afterward.
https://twitter.com/HunterYurachek/status/807238876423213056