Taglines

#Uncommon
#NeverYield
#ThrowtheA
#Hammerdown
#Fulltiltboogie

I understand they’re fun. They have marketing value. Maybe they even help form an organization’s culture. I get it all.

That said, I’m sick of talk and ready for action. All the hype videos, taglines, and shiny goodies are empty and cynical if they aren’t backed up by wins.

I could really do without them all. Maybe I’m getting old.

They are necessary in the twitter era of recruiting but, if you don’t win, they look quite silly.