" Topping that list is Dunne. With 8.74 million followers combined on all social media platforms, Dunne has an NIL valuation of $2.3 million and $31,000 per post value. For comparison, the second athlete on the list is fellow gymnast Sunisa Lee, who became a national sensation last summer after winning Olympic gold with Team USA in Tokyo. With 31.5 million followers, Lee has an NIL valuation of $1.5 million and a $21,000 per post value."
To me, this is market value. Many of the football deals aren’t in my opinion. When you have college guys supposedly making more or being offered more than NFL players at their position, that’s a bit much.
The Cavinder twins had raked in nearly $2 million by July 1. Since then, who knows? Especially since they transferred from Fresno State to Miami, which certainly would provide local opportunities not found in Fresno.
so Fred it is a multiplier money factor like how much money Super Bowls or college bowls generate or bass tournaments that cannot be counted directly but spreads because that event happened. Different social media platforms have different monetary generating capability. It is a bit of a new economy mystery to me, but you know influencers can get to billions when young if Kardashian or the like. No company or platform writes her a check for any posts, but advertising revenue from all the clicks adds up in a hurry. If you ever clicked a side bar ad then the tracking knows why you did and what is worth to the advertiser.