As of Christmas Day, Staples Center is no longer Staples Center. Crypto.com is paying a reported $700 million over 20 years to rename the downtown LA arena as Crypto.com Arena. The arena has been named for the office supply store since it opened in 1999. Supposedly the biggest stadium naming rights deal in sports history. The previous record seems to be the hockey/basketball arena in Toronto, which went for about $630 million US ($800M Canadian) in 2017.
Is it going to get to the point that Bud Walton Arena becomes Walmart.com Arena? It might. A college arena doesn’t get the kind of exposure that a pro arena does (Staples Center has more than 120 NBA and NHL games per season, not counting playoff games) but if somebody wanted to pay $8-10 million a year it would be tough to turn down.
And after all, BWA and RRS weren’t named for coaches or players. They were named for rich guys who wrote big checks.