Gender equity report says it prioritized the men’s hoops tournament above everything else and is leaving a lot of money on the table that it could get for the women’s tournament.
The report suggests holding the men’s and women’s Final Fours at the same site. Works for me. Men play Saturday and Monday, women play Sunday and Tuesday. Or Friday and Sunday. Doesn’t diminish the men’s FF in any way.
They also recommended using the March Madness marketing for the women and expanding the women’s field to 68 teams, just like the men. They could also use the same “unit” model for distributing women’s tournament revenue as the men use, which would prioritize schools and conferences working to improve women’s basketball.