Dudley - recruit trademarking of a ... name?

? for Dudley, or anyone knowledgeable of such things:

Regarding this Twitter account: https://twitter.com/lukeredx97

A trademark on a name? Is this a common practice with recruits? Have you seen any other recruits trademarking their name or “image”? Is recruiting moving toward the business of managing a brand image?

From my business background: there are specific reasons to trademark something (reference: https://www.entrepreneur.com/article/235887) and from my point of view they pretty much ALL are eventually related to business … and ultimately $$$.

I’m guessing this is ‘legal’ but I would also think it would raise the eyebrows of the NCAA for any possible enforcement of the trademark and reason(s) thereof. Just seems to me this is at best 3-4 years away (just prior to NFL stardom would make more sense to me) and proverbially getting the cart ahead of the horse.


I’m not sure someone can trademark their name. I don’t recall any specifics of the case where the former UCLA basketball player sued because his image was used in a Playstation video, but that’s different from simply trademarking a name. Heck, we all have names that identify us so any reference to a specific recruit has to use his name. I see no way he can get royalties or any other type of relief just for being mentioned on boards, in the paper, on TV, etc.

If this is true, it just seems crazy to me.

I’ve tried a search engine to locate registered trademarks but not sure about the results I’m seeing.

See also <LINK_TEXT text=“https://www.uspto.gov/trademarks-applic … k-database”>https://www.uspto.gov/trademarks-application-process/search-trademark-database</LINK_TEXT>

Timing issues, or other aspects may be why nothing comes up for the subject above, but I’ve typed in some other trademarks I’m familiar with that aren’t coming up in the search, either.

I just did that for fun. No other reason.

Got no idea

Kenny Trill


That’s what he told me. Luke is a free spirt and he thought it would be funny if he did it. I noticed it early on and asked him.