A trademark on a name? Is this a common practice with recruits? Have you seen any other recruits trademarking their name or “image”? Is recruiting moving toward the business of managing a brand image?
From my business background: there are specific reasons to trademark something (reference: https://www.entrepreneur.com/article/235887) and from my point of view they pretty much ALL are eventually related to business … and ultimately $$$.
I’m guessing this is ‘legal’ but I would also think it would raise the eyebrows of the NCAA for any possible enforcement of the trademark and reason(s) thereof. Just seems to me this is at best 3-4 years away (just prior to NFL stardom would make more sense to me) and proverbially getting the cart ahead of the horse.
I’m not sure someone can trademark their name. I don’t recall any specifics of the case where the former UCLA basketball player sued because his image was used in a Playstation video, but that’s different from simply trademarking a name. Heck, we all have names that identify us so any reference to a specific recruit has to use his name. I see no way he can get royalties or any other type of relief just for being mentioned on boards, in the paper, on TV, etc.