Big 12/SEC Challenge Synopsis from Dallas Morning News … -human?f=r

No mention of Arkansas-Oklahoma State. Once upon a time (in the SWC years), what Arkansas did was important and reported in the DMN, but now out of sight, out of mind. Texas kids aren’t growing up reading about Arkansas (if they read any newspapers or newspaper reports online). This lack of coverage probably doesn’t hurt recruiting that much but it sure doesn’t help. The old saying of bad publicity is better than no publicity at all.

Agree with your point, but there really was nothing compelling to report - except the Hogs completed Okla sweep this year. No mention of UT’s road blowout win either which imo was more newsworthy re. this article.