Maybe, but contrary to popular belief, the early game has TV value. Fox has found this and cornered a market by putting its marquee game in the early slot. The Ohio State-Oregon game on Fox on Sept. 11 was the third-most watched game this year. The most-watched game was the CBS game between Florida and Alabama, and the second was Georgia and Clemson on ABC primetime.
That said, I think ESPN hedged its bets on Auburn-LSU being a bigger game than Arkansas-Georgia and it backfired. Absent of a great game in Baton Rouge, the most eyeballs will be on Athens.